Monday, January 21, 2008

Why Do We Let Real Estate Agents Get Away With It?

A few months ago as my family and I went through the stress of buying and selling a home, a story aired on CBS's 60 Minutes that had me jumping up and down and yelling at the TV.

The story was about an innovative new company that was reinventing the way we'll buy and sell real estate. Traditional real estate agents justify their commissions based on the complexity and work involved in marketing your home. If you've bought or sold a home in the Kingsway in the past few years you know that the your home pretty much sold itself as soon as the sign went up. If you're like me, doing the math on your agents 4% to 5% for a few hours work probably gave you a severe case of heart burn and left you feeling like a complete idiot.

Click the image on the right and watch the 60 Minutes story. Listen to the argument for high commissions that are presented by the "full-service" agent and see if you feel like I did when I first saw this story.

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