My mail arrived today and I had to drop everything and call the Toronto Star to stop the press! Royal LePage's Bruce Klassen who as we've all come to know as "Mr. I specialize in residences of The Kingsway and Sunnylea" had graciously littered my box with what he was calling a "news release."Hey Bruce, do the the residents of The Kingsway and Sunnylea a huge favour and stop sending this mindless crap. Do you honestly believe that a direct mail piece that proclaims the fact that you bought some bullshit accreditation from The Institute of Luxury Home Marketing carries any weight with us?
What's wrong Bruce, isn't the lead generation you do at LKS's springfest working for you anymore?
Maybe I'm being a little harsh....sorry Bruce. I did watch the video about the institute and I can see how you are justifiably proud. You should get credit for bettering yourself with a 2-day course that enables
you to slap all kinds of goofy logos on your marketing materials and convince us that you are now better equipped to sell million dollars homes that generally all sell themselves.After all, many of the residents of the Kingsway and Sunnylea (this blogger included) have accreditations like CFA, MBA, CGA, CA, PhD which took 2 or 3 years of our lives so we can all relate to the time and hard work you've just invested. Congratulations. We are all so proud of you.
So, is it a press release? Hardly. Was it a moronic move sending our a direct mail piece like this -- you bet it was. Who does your marketing? Fire them.
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