Claire Estlick and Robert Pettigrew | Legends in their own minds.

You've got to hand it to Claire Estlick and Robert Pettigrew and their "Legendary Reputations." Not only are they both extremely well preserved thanks to regular visits to the Kingsway Medi-Spa, but the two of them are also internet marketing gurus.

Take a look at this terrific little web introduction to the services offered by these legends that claim to "dominate" the West End. They've clearly chosen to invest in building a compelling web site using their hard earned commissions.

But wait, other then their logo in the corner --- it's exactly the same as Carolyn Curtis, the broker over at the Royal Lepage Kingsway Office, Leslie and Joe Battle's, the fabulous Nusca Team, Diana Matheson, The Polson Twins (Barb and Peter), Christine Simpson and hundreds of others agent's sites.

So...while all these agents claim to be unique, they all do exactly the same amateurish stuff. And can somebody please remind me again why commissions remain as high as they are. Let's be honest. Real Estate is a life-style masquerading as a profession.